Can you recall the last day when you forget your mobile at home? We often use to forget our things at home in hurry. But, rarely, it happens for our mobiles. After all, these days, mobile is the sole apple of your eye. No matter wherever you are going, you carry your cell along with. It is an integral part of our daily life now. Businesses always need to keep up with the changing trends and lifestyles. To keep up with the rising dependency on mobiles, the demand of mobile ads is also increasing.
If you look at the back, you would find that mobile advertising was considered as a fringe activity, made up of a little percentage of total ad budgets a few years ago. In 2017, the scenario is entirely different. You would be surprised to know that half of the entire web traffic comes from the mobile devices. In the US, businesses spend over $60 billion on mobile advertisement.
According to the report of Mary Meeker, people spent almost 29% of their screen time looking at their phones; Global mobile data traffic increased nearly 70% throughout the last year. Almost all the entrepreneurs are well-aware of this mobile-dependency. Perhaps, this is the reason behind the growing demand for mobile advertising. Many entrepreneurs, like you, might be thinking which are the best mobile ad formats for their marketing campaigns. I am going to offer you a deeper insight into the most effective mobile ad formats that you need to include in your marketing strategy.
1. Video Ads
Video ads are one of the popular mobile ad formats. Several surveys have revealed that video is literally dominating the market as the most effective form of app install ads. For a perfect mobile app marketing, you can integrate the video and the social. The video is a great way to develop social media channels and reach out to influencers.
You may want to know how many people watch video ads on their mobile devices. To find this answer, let’s look at a study conducted by Google and Ipsos. This research records that 98% smartphone owners (18-34-year olds) use their mobiles to watch video, while the data for the computer show 56%, tablet 19 %, and TV 81%. Apart from these, mobile video play rate is also higher on in-app in comparison to the mobile web.
Special Features
- Appealing
- User-friendly
- Good for app promotion
2. Interstitials
If you want visuals to cover the entire screen of the users’ devices at the size of 320*480 pixels, then interstitial is the right option for you. Interstitial allows a number of contexts, clearer call-to-action, and other creative pieces like videos, store locator etc. With interstitial, you can improve your engagement as it lifts your SAR for improving the brand performance.
Interstitial ads appear during navigation, such as at the time of opening, or in between games. Implementation of this ad is also quite simple. Interstitial ads should be placed with games to reap the optimal benefits.
Special Features
- Broader message, memorization rate
- High conversions
- Large space
- Visually compelling
- High impression
3. Expandable Ads
What is an expandable ad? You can take it as a combination of banner ad and interstitial ad. It ranges from 320*50 pixel to 320*480 pixel banners. Expandable ads avail a larger area for the advertisers and enable them to offer a proper advertising message. It never brings the users to the landing page, rather the expansion appears on the right side of the app. Expandable ads make your marketing strategy able to combat banner blindness (Banner blindness is a situation in which the visitors consciously or subconsciously overlook the banner-like information).
Expandable ads offer a different kind of experience on mobile apps. Users prefer to watch a full screen expanded ad on their mobile app than being taken to a website.
Special Features
- More information opportunities with expansion units
- Able to offer valuable tractions (for instance, the time users view your ad content)
4. Native Ads
There is a wide range of native ads, you can get them in various forms and sizes. Through native ads, you can offer advertising messages coupled with user-centric contents. Your ads will be visible as a part of your app’s content- that’s why they have been called “native” ads.
Native ads have some similarities to the banner ads. But they don’t occupy a particular space on the screen or the full display. Still, the users or visitors can browse the contents when they are going through the ads. You can showcase your ad as contextually apt one due to its native nature that makes it non-disruptive.
There are many market experts who opine that native ads are the best mobile ad format as it leverages both the context and the relevance of the ad content. Users take the ad like a new content. Naturally, it is of more sense to them. In this way, native ads are likely to be clicked more in comparison to the other ads.
Special Features
- Less intrusive
- Higher CTR (click-through-rate)
- Impressive ad engagement rate
- Better user experience
5. Standard Banner Ads
Till date, banners ads are considered as the most popular advertising format. If you implement it in a proper context, it will be more effective. These ads are not only simple but also versatile. To get success, the banner design requires a balance with subtle appealing content. You need to work on the key features as well.
Nowadays, a wide array of mobile ad formats is available. Among these advanced formats, banner ads are growing somehow pale. However, you can utilize it with a proper trick.
Special Features
- Available in all screens
- Large volumes
- Reasonable
- Easy to implement
A Final Takeaway
It is obvious that we will get more advanced and effective designs in the near future. So far the current market is concerned, video ads and interstitials are the ruling mobile ad formats. When you are considering mobile ads, you need to focus on user experience. Hopefully, now you have a clear understanding of the types of mobile ad formats. Analyze each format to determine which one is apt for your business. Apart from this, it is equally important to team up with the right mobile app marketing agency who can optimize your ad content properly.
Do you need any assistance regarding mobile app marketing? Please, feel free to write to us!
Sudeep Banerjee
Sudeep Banerjee is the Founder and President of Mobixed, the leading mobile apps development company of California. A visionary entrepreneur, Sudeep's expertise lies in various fields including web development, digital marketing and app development. He believes that apps would act as powerful vehicles to drive sales for businesses in the near future.