Mobile apps have become one of the most popular digital commodities since the rise of smartphones. They offer great variety and convenience to users and enjoys the benefit of being completely portable and highly affordable. The basic versions of many mobile apps are available for free download. Even paid apps – or the premium versions of free ones – are usually quite cheap and can be purchased for a few dollars.
The most important quality of mobile apps is that they are convenient, accessible, and easy to use. Today, there is an app available for almost every purpose and function that you can imagine and many that you can’t. From stockbroking to dining, there are few things that you cannot do with the right app on your phone.
For app developers, the market is simultaneously very lucrative and highly competitive. There is a lot of money to be made, but it will only be made by those who have the best apps and can market them using the most effective ways. The quality of the app, its features, usability, design, and simplicity matter a lot when it comes to gaining traction with potential customers and users.
The Need for Effective Mobile App Marketing
However, there is another factor that plays an important role in determining how popular an app becomes in the long run. This is where app marketing enters into the picture. It is not enough to simply build the perfect app. Nobody can use an app they don’t know exists. There are hundreds and thousands of apps on Google and Apple app stores for people to choose from. Most people use anywhere between 10-15 apps on a regular basis.
Moreover, the average consumer does not spend a lot of time thinking about which apps he or she will be using for a particular purpose. If they have a need, they simply search the app store for a relevant app and download one of the first five apps that are listed on top. Alternatively, they might ask their friends, family, or colleagues for recommendations and choose accordingly.
Therefore, it is the responsibility of the app developer to market the app that he or she has built, in order to acquire customers and clients, especially in the beginning. Nobody is going to download an app that they have never heard about and which only shows up on the third page for the relevant category on the app store. Once you have a useful and high-quality product in place, application of effective marketing strategies can be the difference between success and failure for your mobile application. Thus, it is important for you to know about the best app marketing strategy for 2019.
The Best Mobile App Marketing Strategies
The goal of a good marketing strategy is to find potential users, convince them to download and use the app, and to impress them enough that they keep coming back for updates. A loyal user base can help skyrocket the popularity and download rates of any mobile app as well as providing a consistent source of long-term revenue.
There are many ways to market and promote a mobile app, and the exact tactics you use will depend on the nature of your app, your budget, as well as your preferences when it comes to marketing. However, some of the core strategies that can help you increase the popularity of the mobile app you have built, by acquiring and retaining customers, have been listed below.
- Time and Resources: In order to create and execute an effective app marketing campaign, you must set specific and measurable goals, chalk out a plan of action, decide on your key performance indicators (KPIs), and then dedicate the requisite time and resources needed to execute the plan and achieve your goals. Common KPIs for mobile app marketing campaigns include app store rankings, organic user acquisition, cost per download, etc.
- Multiple Platforms: Simply making your app available for download on the app store is not enough to acquire and retain customers. This is because relatively few app users search for apps on the app store. This is why you must promote your app on multiple platforms, through articles, videos, ads, etc. Promoting on various social media platforms will help you reach potential users who might never have otherwise heard of your app or used it.
- Marketing Automation: Through marketing automation, you can increase your Return on Investment (ROI) by freeing up manpower and leveraging the power of technology to capture and nurture leads. Some examples of marketing automation include link texting, by which you can insert a link to the app download page within articles and social media posts. You can also create email sequences that nurture the recipient by educating them about the features and functions of the app, before concluding with a call to action. Pop-ups on your website, asking visitors to download your app from the store, is another popular app marketing strategy for 2019 that is both simple and effective.
Now that you know why mobile app marketing is necessary and the different strategies you can use to optimize your marketing campaign, you can set goals accordingly and create a plan of action that will boost the popularity of your app and help you acquire and retain loyal users and customers. You can also hire an experienced app development and mobile app marketing company to help you conceptualize and execute an effective marketing strategy incorporating some of the best app marketing strategies for 2019.